Built on more than 65 years of heritage. Designed for what's next.

Today we launched "With Bouncing Soles", our new global brand platform, built around the three

words that have been stitched on every Dr. Martens heel loop since 1960.

Inspired by our craftsmanship, rich archives and cultural attitude that has defined our brand for more

than six decades, "With Bouncing Soles" brings our most distinctive assets together in a more

contemporary, cohesive and globally consistent expression.

The launch marks an important milestone in our strategy to strengthen brand relevance and deepen

consumer connection globally. It is supported by a new ecommerce experience and continued

execution of our retail strategy as outlined in our FY26 results, including Brand Centres opening this

autumn in Paris, Munich, New York and Los Angeles.